UX Researcher
Change for Change
Change for Change is a charitable giving app focused on allowing users to donate to charities of their choice. By allowing users, to give with ease, while out shopping by rounding up the amount spent to the next dollar to be donated, to a charitable organization of their choice, we believe that users will see the benefit of charitable giving with the notion that every little bit counts and can make a change!
Role
UX Designer
UX Researcher
Tasks Included
Conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, iterating on designs, determining information architecture, and responsive design.
Tools
Figma, Adobe XD, Google Sheets, Google Docs, Jamboard, and other tools for usability testing & user research
Problem
The Problem
& Goal
Users asked reported frustration in being asked to give a certain amount to a charity that may not reach their heart. They want to give but they want to make sure they can donate to a charity of their choice with ease and an amount that they can afford to give.
Goal
Design a giving experience that allows users to feel the joy in giving every little bit they can to charities of their choice with ease.
My Design Process
Most interview participants reported feeling guilty about not donating more often, but also wanted to do so to charities that mattered to them and give an amount that wouldn’t “break the bank”. Participants didn’t actively seek charities to donate as time passed because they simply forgot. The feedback received through research made it very clear that users would be open and willing to donate an amount of money when out shopping, that rounded up to the next dollar, they could easily give to a charity of their choice.
User
Research
According to studies found at Proactive Content
71%
Have donated to a charity
at checkout
66%
of donors gave less than $2 at checkout
16%
Don’t like being asked but gave anyway
27%
Donated to the nonprofit at checkout because the “Cause Is Personal”
User Pain Points
1
Giving Too Much
2
Not Important Cause
3
Time
Users being asked to give an amount they may not want to donate.
Being asked to donate to a cause that may not be important to the user.
Users may want to donate to a specific cause but not have the time to do so easily.
Personas
Ideation(Crazy Eights)
Crazy Eights
My focus was specifically on allowing users to donate an amount that round up their purchase to the next dollar to a charity of their choice.
Digital Wireframes
After ideating and drafting some paper wireframes, I created the initial designs for the Change for Change app. These designs focused on allowing users to donate to a charity of their choice or cause dear to them.
Lo-Fi Prototype & Flow
To prepare for usability testing, I created a low-fidelity prototype that connected the user flow of viewing how to donate the round up amount to a charity.
Usability Study and Findings
After conducting a usability study I determined that users wanted a way to make the donation process even more efficient by allowing them to save past charities they have donated to to make the process of giving even faster. People also identified how great it would be as well as useful if they could see the total amount donated as they used the app to not only gather a sense of fulfillment but also for tax purposes. And finally users suggested a way to split their donation between multiple charities at a time to try and have a great effect.
Findings
1) People want a way to donate to saved charities or recent charities.
2) People wanted a way to see the amount to date they had donated and which causes as a whole.
3) People wanted an option to split their donation between multiple charities.
Addition from Usability Study
Based on the insights from the usability studies, I applied design changes like providing a recent charity section so users could easily view charities they had given to.
Based on the insights from the usability studies, I added a charitable giving chart so that users could view the total amount given to date as well as what causes they were allocated to.
Mock-ups
Based on the insights from the usability studies, I applied design changes like providing a recent charity section so users could easily view charities they had given to.
Hi-Fi Prototype
The high-fidelity prototype followed the same user flow as the low-fidelity prototype, including design changes made after the usability study.
View the Change for Change app here:
Responsive Screen Designs
The designs for screen size variation included mobile, tablet, and desktop. I optimized the designs to fit specific user needs of each device and screen size.
Accessibilty Considerations
Clear labels for interactive elements that can be read by screen readers
Initial focus of the home screen on recent charities help users refer to wanted charities quickly.
Adding a reminder button allows users to access the app at a time they desire.
Impact and Next Steps
Impact
Users shared that the app made the act of charitable giving actually efficient, "worth it to them" and fun. Something they could actively do on a regular basis. One quote from peer feedback was that “whenever I checkout at the store, they always ask for a certain amount to a cause that I just may not care about, but with this I know that every little bit can help a cause I support!”
Next Steps
1
Conduct research on how successful the app is by determining amount of users and total amount donated to all charities.
2
Add more charitable causes for users to donate to.
3
Add options for users to give alternate resources such as time and tangible goods.